Conneciton is one of the top words flying around at the minute. But it seems that websites are being left out of this conversation on how to create a community. They're still being viewed as just the gateway for people to sign up to your community, rather than to become part of it. So let me show you how to use them best.

Stories hook us. They make things stick. In fact, Stanford research shows that 63% of people remember a story, compared to just 5% who recall a single statistic. Without a story, your business is just another option, but with a story, you can become the obvious choice. So here's how to find your relevant brand story.

Somewhere along the way, someone decided that using ALL CAPS in your design was a crime against readability. But most people who tell you “CAPS ARE HARDER TO READ” don’t actually know why. They just heard it somewhere. And now it’s gospel. So let’s question it.

Humans are wired to resist risk. Even if someone’s actively looking for what you offer, their brain is scanning for reasons not to buy. There's 5 main hesitations nearly every customer will have, so here's how to address and overcome them.

The humble footer often doesn't get much attention in a website re-design, and yet, it’s quietly doing some seriously heavy lifting.

Most business owners are working with a version of their customer that only exists in their head. But if you don't deeply understand what your audience needs from you, your website, your offers, and your copy will struggle to connect.

There’s a quote I love by Brandon Coleman Jr. that says: "Customer experience = customer expectation." We often jump straight into user journey mapping. But none of that matters if you don’t actually know what your customer expects from your site in the first place.

Most of the time, your website isn’t slow because of some massive technical issue. It’s slow because your images are way too big.

It's easy to overlook website navigation. You know how to get to the important pages so shouldn't this be obvious for your visitors too?

Already this year I've seen patterns with the website 'problems' clients come to me with. These are the most common issues (with fixes!).

SO many service-based businesses are underusing their websites simply by not knowing what services are out there for them.

One of the most common issues I’ve seen is websites that have done the hard part of getting visitors, but then can't convert them.

It's cliche isn't it. The whole "make money whilst you sleep" idea. But the real way to make money while you sleep is through your website.

There’s been a growing conversation about inclusivity in both the physical and digital world, and rightly so.

A personalised experience can make all the difference between someone browsing and someone becoming a loyal customer on your website.

The holiday season is in full swing, and if you feel like time is running out to attract last-minute Christmas shoppers, you're not alone!

Your website goal should always be to create a user-friendly experience that encourages visitors to take the action you want.

When writing copy for your website, don't just focus on the big stuff like your headlines. Microcopy can improve your website experience,

Sometimes, it’s the unexpected elements that make a visitor stop, engage, and ultimately convert into a customer.

If you think your FAQ section page is just a place for visitors to find answers, think again.