The world doesn’t need another run club. But your customers might need somewhere to go.

So how do you get front of mind for your customers? & make it onto my shopping list?

This is Emma Grede's latest advice, but what does that actually mean? How do you become interesting?

Five questions for when you've found the right problem, but you're still solving it like everyone else.

The best brand positioning starts with a different problem, rather than a better solution. Here's four ways I've found that problem for clients this year.

You wouldn't take advice from a sleazy salesman, yet you're taking it from your social media feeds.

I'm taking my first proper break in seven months and realising the uncomfortable truth that I need to (temporarily) earn less

Being your customer is an advantage. But being your only customer is an expensive way to solve your own problem.

Why most September goals fail, and how to set targets you're genuinely motivated to hit.

You get ~40 seconds before people decide you're not worth their attention. Here's five things that change what they decide.

Every interesting business is an existing idea with one deliberate change. Here's how to find your own twist.

Here's my full framework for one of 2026's most-used business terms, and examples of what that means for all types of business.

Branding has become monotonous, with many businesses appearing and sounding the same. Discovering your unique intersection is your key to standing out, so here's how to break free and stand out.

Contrary to the Substack gurus, in the past year I've written 51 articles, gained 41 subscribers, and made £0. And I've hit every writing goal I set.

If a business manages to create a clear point of difference, you have to cling to it with tooth and nail. Hooters has waved it goodbye.

88% of wealthy customers don't measure status by what they own, but by what they can attend. So how can your customer experiences do the selling for you?

Your customers can search, ask, choose, pay, and order without ever leaving WhatsApp. That's only brilliant if it's your business they find.

Creators were everywhere at Cannes Lions. So what's separating the successful creator entrepreneurs from the failing founder-led brands, if it's not the name?

$10.5 billion of marketing is live right now, and the cheapest moment in the tournament is winning the conversation.

The Take That tour was three 50-something-year-olds completing two hours of fully choreographed dancing. Try-hards have never looked so good.