Conneciton is one of the top words flying around at the minute. But it seems that websites are being left out of this conversation on how to create a community. They're still being viewed as just the gateway for people to sign up to your community, rather than to become part of it. So let me show you how to use them best.

So many of us chase the perfect balance of doing more, offering more, and proving more. We want our work to feel intentional, considered, and high quality. But the result is a whole lot of burnout, and a lot less impact. Don't let your best work get buried in your detail.

Stories hook us. They make things stick. In fact, Stanford research shows that 63% of people remember a story, compared to just 5% who recall a single statistic. Without a story, your business is just another option, but with a story, you can become the obvious choice. So here's how to find your relevant brand story.

Somewhere along the way, someone decided that using ALL CAPS in your design was a crime against readability. But most people who tell you “CAPS ARE HARDER TO READ” don’t actually know why. They just heard it somewhere. And now it’s gospel. So let’s question it.

Most people approach defining their target customer like a checklist. Name; age; job title; goals; challenges; interests. But ticking off surface-level details isn’t what's going to help you understand your customer. And it's definitely not going to help you connect with them. So how do you truly understand your target customer and meet their needs? I'm glad you asked...

Humans are wired to resist risk. Even if someone’s actively looking for what you offer, their brain is scanning for reasons not to buy. There's 5 main hesitations nearly every customer will have, so here's how to address and overcome them.

Search has changed, and most businesses haven’t caught up. We’ve entered the AI era of search, where people increasingly get their answers from chatbots, voice assistants, and AI-generated overviews, often without clicking a single link. So what is AI SEO, why does it matter, and how do you optimise your content to get chosen? Let's get into it.

The humble footer often doesn't get much attention in a website re-design, and yet, it’s quietly doing some seriously heavy lifting.

Most business owners are working with a version of their customer that only exists in their head. But if you don't deeply understand what your audience needs from you, your website, your offers, and your copy will struggle to connect.

I'm all for knowledge sharing. So here's some ChatGPT prompts I've used that will hopefully help you out in the same way they've helped me.

There are few things more confusing to small business owners than SEO. And honestly? That’s kind of by design, so that 'SEO gurus' can sell you a £3k package. But SEO isn’t that complicated. It’s just about nailing the basics, consistently.

There’s a quote I love by Brandon Coleman Jr. that says: "Customer experience = customer expectation." We often jump straight into user journey mapping. But none of that matters if you don’t actually know what your customer expects from your site in the first place.

I’ve been thinking a lot recently about what scaling  actually means in a web design business. And more importantly, how do you know when...

Most of the time, your website isn’t slow because of some massive technical issue. It’s slow because your images are way too big.

Pretty much every company I've worked for has had brand values along the lines of "Integrity. Innovation. Excellence. Collaboration." (Yawn)

Training AI to sound like you takes time, and a whole lot of trial and error. But if you’re willing to put in the effort, it's worth it.

Going freelance teaches you more about yourself than any job ever could. I've just hit my one year mark as a full time freelance web design, and can confidently say I've felt every emotion possible about this journey. It's been exciting, overwhelming, scary, exhilarating all at one. And always intense. Here are the top 12 lessons I've learned:.

Is designing for tablet screen sizes still worth your time in 2025? Not many people are still using tablets, but there is still a caveat.

I recently read a blog post that stuck with me. It said: "If you're getting bored with your freelance business, it might mean it's working."

Colour is one of the first things people subconsciously register when they land on your website. So picking the right colours is strategic.