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WhatsApp's turned itself into a search engine and checkout.
Your customers can search, ask, choose, pay, and order without ever leaving WhatsApp. That's only brilliant if it's your business they find.
Jul 76 min read


[Boring] founder-led brands are dead.
Creators were everywhere at Cannes Lions. So what's separating the successful creator entrepreneurs from the failing founder-led brands, if it's not the name?
Jun 307 min read


What distinguishes buying from building attention at the FIFA World Cup?
$10.5 billion of marketing is live right now, and the cheapest moment in the tournament is winning the conversation.
Jun 235 min read


Everyone's so afraid of trying too hard that nobody's trying at all.
The Take That tour was three 50-something-year-olds completing two hours of fully choreographed dancing. Try-hards have never looked so good.
Jun 167 min read


What if your product was the proof?
Modern Milkman doesn't need to tell you what they stand for, because their entire business model does that for them.
Jun 95 min read


Your customers are (unintentionally) lying to you
(At least, I hope unintentionally) (But why?)
Jun 26 min read


Google can now call your competitors. Is it going to call you?
The answer to what brands do about the biggest Google search announcement in 25 years is less, not more.
May 267 min read


People don't actually want more connection.
If there’s a low barrier to entry and you still don’t do it? Then you’re setting the wrong goal.
May 196 min read


Three things every brand needs to be aware of
Shortening down all the business noise into the three themes I think every business should actually take action on.
May 126 min read


Product complacency is killing you
Brands are forgetting that your business is about what you sell. And no amount of marketing can protect the share-price or success if your quality is bad.
May 54 min read


Marathon runners are better at setting goals than business owners
Marathon finish times reveal a lot about how we set (and miss) targets in business. And how we should be more like marathon runners.
Apr 287 min read


Everything you buy is influenced
Influencers aren't "dead". Getting your customers + clients to be your influencers is likely your biggest growth opportunity.
Apr 214 min read


Memorable brands sit at an intersection
Combining your ideas to create a space no competitor can copy.
Apr 146 min read


Long form is king (so what to consume?)
My top recommendations from the long-form content I’ve consumed whilst being bricked.
Apr 76 min read


The difference between stating beliefs and building them
Tony’s Chocolonely shows what happens when belief is built into the business itself.
Mar 317 min read


Having taste means having experiences
Can you make a salad dressing without a list of quantities?
Mar 246 min read


Let's bring back showing off
We’ve become so afraid of being seen as arrogant that we’ve stopped celebrating our real achievements altogether.
Mar 177 min read


You cannot design your brand voice
Your voice isn't a list of 5 personality words, or a table of things you do and don't say. So what is it instead?
Mar 106 min read


How to run a sustainability audit of your business
Burnout is not on anyone's goals list, so here's how I am preventing that from happening.
Mar 37 min read


How to think differently to get better ideas
None of us are actually going on that digital detox we romanticise.
Feb 246 min read
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