There are few things more confusing to small business owners than SEO. And honestly? That’s kind of by design, so that 'SEO gurus' can sell you a £3k package. But SEO isn’t that complicated. It’s just about nailing the basics, consistently.

There’s a quote I love by Brandon Coleman Jr. that says: "Customer experience = customer expectation." We often jump straight into user journey mapping. But none of that matters if you don’t actually know what your customer expects from your site in the first place.

I’ve been thinking a lot recently about what scaling  actually means in a web design business. And more importantly, how do you know when...

Most of the time, your website isn’t slow because of some massive technical issue. It’s slow because your images are way too big.

Pretty much every company I've worked for has had brand values along the lines of "Integrity. Innovation. Excellence. Collaboration." (Yawn)

Training AI to sound like you takes time, and a whole lot of trial and error. But if you’re willing to put in the effort, it's worth it.

Going freelance teaches you more about yourself than any job ever could. I've just hit my one year mark as a full time freelance web design, and can confidently say I've felt every emotion possible about this journey. It's been exciting, overwhelming, scary, exhilarating all at one. And always intense. Here are the top 12 lessons I've learned:.

Is designing for tablet screen sizes still worth your time in 2025? Not many people are still using tablets, but there is still a caveat.

Colour is one of the first things people subconsciously register when they land on your website. So picking the right colours is strategic.

ChatGPT is open to using affiliate links as a way to grow their profit. Which will have a big impact on your business SEO and how you show up online. Traditional SEO strategies may no longer suffice in ensuring visibility, but it also offers ample opportunity for small businesses to get ahead.

AI is literally everywhere right now. Here's how I'm using it to streamline processes, think bigger and boost my business strategy.

We need to have a serious chat about the pages on your website that don’t get enough love. Here's where I think you should pay attention.

As AI adoption grows, so does the question of ethics. How do we balance the need for automation with keeping our human authenticity?

Last week, Shopify made waves by becoming one of the first big-name companies to go all in on AI. Their CEO, Tobi Lütke, sent out a memo to all employees making one thing clear: AI is now non-negotiable at Shopify.

It's easy to overlook website navigation. You know how to get to the important pages so shouldn't this be obvious for your visitors too?

Already this year I've seen patterns with the website 'problems' clients come to me with. These are the most common issues (with fixes!).

When I first went freelance I did what most ex-corporate people do. I tried to force myself into a structured 9-5 routine. That didn't work

Have you ever googled "how to improve my website" and found yourself overwhelmed by all the advice out there? This is for you.

SO many service-based businesses are underusing their websites simply by not knowing what services are out there for them.

So I've FINALLY decided to get serious about my personal brand. Better late than never right? Here's what's working for me so far...