Shortening down all the business noise into the three themes I think every business should actually take action on.

Combining your ideas to create a space no competitor can copy.

Tony’s Chocolonely shows what happens when belief is built into the business itself.

Can you make a salad dressing without a list of quantities?

Your voice isn't a list of 5 personality words, or a table of things you do and don't say. So what is it instead?

Your friend-of-a-friend doesn’t need to know everything. But you do need a sentence you can reach for when you no longer have a job title.

Before deciding what I want this year, I’m starting with what I don’t.

Not copying other people is not a USP. It's the bare minimum in business.

Founder-led once gave businesses an edge, but now it’s what’s holding many back.

Stories hook us. They make things stick. In fact, Stanford research shows that 63% of people remember a story, compared to just 5% who recall a single statistic. Without a story, your business is just another option, but with a story, you can become the obvious choice. So here's how to find your relevant brand story.

Let's put an end to the age-old question of “If your brand were a person, who would they be.”

Use colour to stand out from your category, not blend in. (Your consultancy doesn't need to be blue).

It’s not a set number of days or hours of content that determines your conversion rate. But consistency with your message.

You have to look inwards if you want to grow outwards.

Most people approach defining their target customer like a checklist. Name; age; job title; goals; challenges; interests. But ticking off surface-level details isn’t what's going to help you understand your customer. And it's definitely not going to help you connect with them. So how do you truly understand your target customer and meet their needs? I'm glad you asked...

This English exam feedback was some of the best advice I've been given

Pretty much every company I've worked for has had brand values along the lines of "Integrity. Innovation. Excellence. Collaboration." (Yawn)

Training AI to sound like you takes time, and a whole lot of trial and error. But if you’re willing to put in the effort, it's worth it.

Colour is one of the first things people subconsciously register when they land on your website. So picking the right colours is strategic.

Your website design seriously impacts your business growth. So let’s break down why, and when, it might be time to invest in a professional.