Stories hook us. They make things stick. In fact, Stanford research shows that 63% of people remember a story, compared to just 5% who recall a single statistic. Without a story, your business is just another option, but with a story, you can become the obvious choice. So here's how to find your relevant brand story.

Most people approach defining their target customer like a checklist. Name; age; job title; goals; challenges; interests. But ticking off surface-level details isn’t what's going to help you understand your customer. And it's definitely not going to help you connect with them. So how do you truly understand your target customer and meet their needs? I'm glad you asked...

Pretty much every company I've worked for has had brand values along the lines of "Integrity. Innovation. Excellence. Collaboration." (Yawn)

Training AI to sound like you takes time, and a whole lot of trial and error. But if you’re willing to put in the effort, it's worth it.

Colour is one of the first things people subconsciously register when they land on your website. So picking the right colours is strategic.

Your website design seriously impacts your business growth. So let’s break down why, and when, it might be time to invest in a professional.

The festive season is right around the corner, and with it comes a huge opportunity to make the most of the Christmas spirit.

Emotion plays a key role in the decision-making process. It’s not just about what your website says, but how it makes people feel.

When visitors land on your website, they should immediately recognise who you are and what you stand for.

Shape psychology refers to how different shapes impact our emotions, and it can be used in web design to evoke specific user responses.

When Jonah Sachs said, "your brand is a story unfolding across all customer touch points," he tapped into a powerful truth about business.

Typography is one of the most crucial yet often overlooked elements of web design.

In today’s world, brand equity is more important than ever. But what exactly is brand equity, and how can it generate value for you?

In honour of me (and what seems like the entire world) attending Taylor Swift’s Eras tour, we’re using her eras as website mood-board inspo.