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Don't bury your best work in the detail
So many of us chase the perfect balance of doing more, offering more, and proving more. We want our work to feel intentional, considered, and high quality. But the result is a whole lot of burnout, and a lot less impact. Don't let your best work get buried in your detail.
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Oct 8, 20253 min read


When should you scale your web design business?
I’ve been thinking a lot recently about what scaling actually means in a web design business. And more importantly, how do you know when...
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Jun 25, 20254 min read


12 lessons from my first 12 months of freelancing full-time
Going freelance teaches you more about yourself than any job ever could. I've just hit my one year mark as a full time freelance web design, and can confidently say I've felt every emotion possible about this journey. It's been exciting, overwhelming, scary, exhilarating all at one. And always intense. Here are the top 12 lessons I've learned:.
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May 27, 20254 min read


What if boredom means your freelance business is working?
I recently read a blog post that stuck with me. It said: "If you're getting bored with your freelance business, it might mean it's working."
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May 14, 20253 min read


What Shopify's AI memo tells us about the future of work
Last week, Shopify made waves by becoming one of the first big-name companies to go all in on AI. Their CEO, Tobi Lütke, sent out a memo to all employees making one thing clear: AI is now non-negotiable at Shopify.
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Apr 14, 20255 min read


Freelancing isn’t ‘freedom’ (until you make it work for you)
When I first went freelance I did what most ex-corporate people do. I tried to force myself into a structured 9-5 routine. That didn't work
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Mar 28, 20253 min read


Building my personal brand (and what’s actually working)
So I've FINALLY decided to get serious about my personal brand. Better late than never right? Here's what's working for me so far...
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Mar 17, 20254 min read
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