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Everyone's so afraid of trying too hard that nobody's trying at all.
The Take That tour was three 50-something-year-olds completing two hours of fully choreographed dancing. Try-hards have never looked so good.
Jun 167 min read


People don't actually want more connection.
If there’s a low barrier to entry and you still don’t do it? Then you’re setting the wrong goal.
May 196 min read


Marathon runners are better at setting goals than business owners
Marathon finish times reveal a lot about how we set (and miss) targets in business. And how we should be more like marathon runners.
Apr 287 min read


Long form is king (so what to consume?)
My top recommendations from the long-form content I’ve consumed whilst being bricked.
Apr 76 min read


Having taste means having experiences
Can you make a salad dressing without a list of quantities?
Mar 246 min read


Let's bring back showing off
We’ve become so afraid of being seen as arrogant that we’ve stopped celebrating our real achievements altogether.
Mar 177 min read


How to run a sustainability audit of your business
Burnout is not on anyone's goals list, so here's how I am preventing that from happening.
Mar 37 min read


How to think differently to get better ideas
None of us are actually going on that digital detox we romanticise.
Feb 246 min read


How to start the thing you keep thinking about.
Is the problem knowing where to begin, or believing you can?
Feb 109 min read


How to think of an idea worth starting
Want to start something, but don’t yet know what? You’re probably putting too much pressure on your ideas.
Feb 36 min read
Is self-protection going to cost us our success?
Self-protection has become a cultural priority, but not without consequence. So what happens when we forget that business has always been built on understanding people?
Jan 137 min read


Words that are out for 2026
Before deciding what I want this year, I’m starting with what I don’t.
Jan 67 min read
2026 is the year your purpose needs to mean something.
Your business is meant to change more than just your life. Here's why, and how you can choose to build with intention.
Dec 16, 20258 min read


Everything is a 5-year-plan
Apparently the best business advice comes from spontaneous conversations in Christmas market beer tents?
Dec 9, 20255 min read


Your brain is too full to be creative
We’re consuming more than ever, but creating less. Here’s what’s helped me break the cycle of creative burnout.
Dec 2, 20257 min read


Readiness is a moving target
You’ll never feel ready. And all the preparation in the world can’t replace the learnings you’ll get from doing the thing.
Nov 4, 20256 min read


Managing risk without losing direction
Running a business means flying in all kinds of weather. Every business idea carries risk, but not every risk is worth the flight.
Oct 14, 20259 min read


What is your definition of success?
Chasing success without defining what success means to you is the fastest way to become unsuccessful.
Jul 22, 20254 min read


Filling my creative cup back up
Creativity needs space to get messy. And mine hasn’t had that in a while.
Jul 15, 20254 min read
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