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Your customers are (unintentionally) lying to you
(At least, I hope unintentionally) (But why?)
Jun 26 min read


People don't actually want more connection.
If there’s a low barrier to entry and you still don’t do it? Then you’re setting the wrong goal.
May 196 min read


Everything you buy is influenced
Influencers aren't "dead". Getting your customers + clients to be your influencers is likely your biggest growth opportunity.
Apr 214 min read
Establishing connection through your website
Five examples of how service-based founders can adapt their sites for how people discover, decide, and belong today.
Nov 11, 202511 min read


Your brand isn't a person. But your customer is.
Let's put an end to the age-old question of “If your brand were a person, who would they be.”
Sep 23, 20256 min read


Business is just problem solving
But have you framed the problem clearly enough for your customer to see it?
Aug 26, 20258 min read


No one needs your service
There's three main ways to sell and only one of them is right.
Aug 19, 20254 min read


More options don’t lead to better customer decisions
Is there anything worse than a supermarket big shop? No? Here's why.
Aug 5, 20255 min read
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