Most people approach defining their target customer like a checklist. Name; age; job title; goals; challenges; interests. But ticking off surface-level details isn’t what's going to help you understand your customer. And it's definitely not going to help you connect with them. So how do you truly understand your target customer and meet their needs? I'm glad you asked...

Most business owners are working with a version of their customer that only exists in their head. But if you don't deeply understand what your audience needs from you, your website, your offers, and your copy will struggle to connect.

I'm all for knowledge sharing. So here's some ChatGPT prompts I've used that will hopefully help you out in the same way they've helped me.

There’s a quote I love by Brandon Coleman Jr. that says: "Customer experience = customer expectation." We often jump straight into user journey mapping. But none of that matters if you don’t actually know what your customer expects from your site in the first place.

Pretty much every company I've worked for has had brand values along the lines of "Integrity. Innovation. Excellence. Collaboration." (Yawn)

AI is literally everywhere right now. Here's how I'm using it to streamline processes, think bigger and boost my business strategy.

Have you ever googled "how to improve my website" and found yourself overwhelmed by all the advice out there? This is for you.

So I've FINALLY decided to get serious about my personal brand. Better late than never right? Here's what's working for me so far...

I truly believe that your website is what transforms a small business into a thriving one. And should be at the centre of your strategy.

If you’re a small, service-based business, figuring out how to present your services online can be a tricky balancing act.

Our handy comparison of website builders Wix and Squarespace, helping you decide which is right for your business.