The answer to what brands do about the biggest Google search announcement in 25 years is less, not more.

Shortening down all the business noise into the three themes I think every business should actually take action on.

Brands are forgetting that your business is about what you sell. And no amount of marketing can protect the share-price or success if your quality is bad.

Marathon finish times reveal a lot about how we set (and miss) targets in business. And how we should be more like marathon runners.

Tony’s Chocolonely shows what happens when belief is built into the business itself.

Growth rarely fails because of effort. But it can fail from effort in the wrong areas. These are the three areas every business needs to prioritise.

Running your own business removes external limits. So how do you decide what’s worth building when you have an endless list of possible next steps?

Self-protection has become a cultural priority, but not without consequence. So what happens when we forget that business has always been built on understanding people?

Your business is meant to change more than just your life. Here's why, and how you can choose to build with intention.

Apparently the best business advice comes from spontaneous conversations in Christmas market beer tents?

Founder-led once gave businesses an edge, but now it’s what’s holding many back.

Conneciton is one of the top words flying around at the minute. But it seems that websites are being left out of this conversation on how to create a community. They're still being viewed as just the gateway for people to sign up to your community, rather than to become part of it. So let me show you how to use them best.

It's week 43 and you can't do it all this year. But you can do one thing really well.

Running a business means flying in all kinds of weather. Every business idea carries risk, but not every risk is worth the flight.

You have to look inwards if you want to grow outwards.

Most people approach defining their target customer like a checklist. Name; age; job title; goals; challenges; interests. But ticking off surface-level details isn’t what's going to help you understand your customer. And it's definitely not going to help you connect with them. So how do you truly understand your target customer and meet their needs? I'm glad you asked...

But have you framed the problem clearly enough for your customer to see it?

There's three main ways to sell and only one of them is right.

Is there anything worse than a supermarket big shop? No? Here's why.

Most business owners are working with a version of their customer that only exists in their head. But if you don't deeply understand what your audience needs from you, your website, your offers, and your copy will struggle to connect.