How to make your online coaching business stand out

The online coaching industry is booming, but with so many coaches out there, how do you make your coaching business stand out? Here are some strategies to help you differentiate yourself from the competition and attract more clients.

Define your online coaching niche

This is the no1 rule in all coaching courses (likely including yours!), but are you taking your own advice? It goes without saying that specialising in a specific area can help you stand out. Coaches can often be scared to go too specific over fear of excluding potential customers, but if your course is specific then your target audience should be too. A niche isn’t ‘health and wellness’, a niche could be ‘health and wellness for women over 50’. Your specialisation isn’t ‘career coaching’. It should be ‘career coaching for young professionals wanting a career change’. You get the idea. Remind yourself of your niche, and you can target that specific audience and be seen as an expert in that field.

Build a professional website for your coaching services

A professional website is crucial for establishing credibility. Your audience won’t sign up for a course if your course website is out-dated, slow and difficult to use. Platforms like Squarespace or Wix are great options to create a visually appealing and user-friendly site (we recommend Squarespace for online coaching as you can build your course directly into the platform), and are easy to keep up to date. Make sure you include client testimonials, case studies, and any other relevant information to showcase your expertise.

Offer free value to potential clients

Attract potential clients by offering free resources such as eBooks, webinars, or a free initial consultation. This not only showcases your knowledge but also builds trust and rapport with your audience. Once you’ve captured their attention, you can keep them hooked by signing them up to your weekly newsletter, marketing emails or up-selling one of your products.

Leverage social media to promote your coaching

Social media platforms are great for reaching a wider audience. Make sure you are sharing valuable content that gives a teaser to what people could learn even more about in your course. You can also use it to create a loyal community by engaging with your followers and sharing your client success stories from your course. Focus on the social media platform that’s best for your business – for example, LinkedIn is a powerful platform for career coaches, but Instgram or TikTok might be better for more creative courses. 

Invest in SEO

SEO is essential for increasing your online visibility. Use keywords related to your coaching niche in your website content and social media profiles. This will help potential clients find you more easily through search engines. With an ever-growing pool of courses out there, SEO is your way to come out on top.

To wrap up…

Standing out in the online coaching industry requires a combination of niche specialisation, professional branding, and strategic marketing. By mastering these, you can attract more clients and grow your coaching business.

What next?

Identify your coaching niche and update your website and social media profiles to reflect your specialised expertise. Need help with these areas? That’s what we are here for. Get in touch now to see how we can help make your online coaching business stand out.