Website audits? A business essential.

A website audit might not be the first thing on your (already very long) to-do list, but it’s an essential part of maintaining a successful online presence. And by audit, we don’t just mean having a quick re-fresh of your homepage when you’re trying to share the link to your followers…

So why should you be adding regular website audits to your business calendar?

Audits help you to improve user experience

A website audit helps identify any issues that might be affecting your user experience. This includes broken links, slow load times, and confusing navigation. These are all things that could make a visitor leave your site (so losing a potential customer), but that are easily missed by only a quick, occasional scan of your website. By fixing these issues, you can improve user satisfaction and keep visitors on your site longer, meaning more customers with potentially higher spend.

Enhance your SEO

SEO is crucial for driving organic traffic to your site (if we haven’t already drilled that into you from our other blogs). An audit of your website will reveal any SEO issues, such as missing meta tags, keyword stuffing, or duplicate content. Addressing these problems can boost your search engine rankings and increase visibility.

SEO strategies also update frequently. It’s an entire task in itself to stay on top of what new keywords are trending, but if you do know what new terms you need, then an audit is a great time to properly read your content and add in these engaging terms where relevant.

Increase conversion rates

When conducting a website audit, it’s always best to walk through your website as though you are a real-life customer who’s not visited your website before. This way it can help you identify any barriers to conversion, such as unclear calls-to-action (CTAs) or a complicated checkout process. By optimising these elements, you can increase your conversion rates and drive more sales or leads.

Ensuring your website is mobile-friendly

With more and more people browsing the web on their smartphones, having a mobile-friendly site is essential. If you conduct an audit, it’s crucial that you conduct it on both desktop and mobile (and tablet if you have one, but it’s likely a small percentage of your customers using a tablet). This will allow you to check for mobile responsiveness and suggest improvements to ensure your site looks great on all devices, particularly if you’re more used to viewing it on only the device type you usually work from.

Maintain security

Security is a top priority for any website, but is often forgotten or just simply too far down our lists to think about. A thorough audit can uncover vulnerabilities, such as outdated software or weak passwords, and provide recommendations to enhance your site’s security. Occasionally, we’ve spotted websites having links to their own editable sections of their site rather than their live pages, so it helps you to check for this too.

Are you sold on a website audit?

Regular website audits are essential for maintaining a successful online presence. They help improve user experience, enhance SEO, increase conversion rates, ensure mobile-friendliness, and maintain security.

Has it been a while since you completed a thorough check of your own site? Schedule a website audit this month, either in your own calendar or with us, and address any issues that are uncovered to keep your site running smoothly.