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Can OpenAI really monetise intelligence?
ChatGPT is open to using affiliate links as a way to grow their profit. Which will have a big impact on your business SEO and how you show up online. Traditional SEO strategies may no longer suffice in ensuring visibility, but it also offers ample opportunity for small businesses to get ahead.
Lucy
May 7, 20256 min read


How do I use AI to think bigger about my business?
AI is literally everywhere right now. Here's how I'm using it to streamline processes, think bigger and boost my business strategy.
Lucy
Apr 30, 20256 min read


What website pages are actually important to include for your business?
We need to have a serious chat about the pages on your website that don’t get enough love. Here's where I think you should pay attention.
Lucy
Apr 23, 20254 min read


The ethics of AI in small businesses: Balancing automation with authenticity
As AI adoption grows, so does the question of ethics. How do we balance the need for automation with keeping our human authenticity?
Lucy
Apr 16, 20255 min read


What Shopify's AI memo tells us about the future of work
Last week, Shopify made waves by becoming one of the first big-name companies to go all in on AI. Their CEO, Tobi Lütke, sent out a memo to all employees making one thing clear: AI is now non-negotiable at Shopify.
Lucy
Apr 14, 20255 min read


The psychology of website navigation
It's easy to overlook website navigation. You know how to get to the important pages so shouldn't this be obvious for your visitors too?
Lucy
Apr 9, 20254 min read


10 common website mistakes costing your small business clients (and how to fix them)
Already this year I've seen patterns with the website 'problems' clients come to me with. These are the most common issues (with fixes!).
Lucy
Apr 2, 20255 min read


Freelancing isn’t ‘freedom’ (until you make it work for you)
When I first went freelance I did what most ex-corporate people do. I tried to force myself into a structured 9-5 routine. That didn't work
Lucy
Mar 28, 20253 min read


Let's debunk some website strategy myths
Have you ever googled "how to improve my website" and found yourself overwhelmed by all the advice out there? This is for you.
Lucy
Mar 26, 20254 min read


The website features I wish more service-based businesses used
SO many service-based businesses are underusing their websites simply by not knowing what services are out there for them.
Lucy
Mar 19, 20256 min read


Building my personal brand (and what’s actually working)
So I've FINALLY decided to get serious about my personal brand. Better late than never right? Here's what's working for me so far...
Lucy
Mar 17, 20254 min read


AI tools every small business needs for website management in 2025
AI tools can be a game-changer when it comes to website management, especially for tasks like brainstorming, content creation and analytics.
Lucy
Mar 12, 20255 min read


Why your website should be the centrepiece of your small business strategy
I truly believe that your website is what transforms a small business into a thriving one. And should be at the centre of your strategy.
Lucy
Mar 5, 20255 min read


How to scale your service based business with a website that grows with you
When you’re starting a service-based business, it’s easy to think about your website as a one-time project: something you get designed,...
Lucy
Feb 26, 20255 min read


When is it time to invest in professional website design over DIY?
Your website design seriously impacts your business growth. So let’s break down why, and when, it might be time to invest in a professional.
Lucy
Feb 19, 20254 min read


What to do when your website traffic is growing but leads aren't converting?
One of the most common issues I’ve seen is websites that have done the hard part of getting visitors, but then can't convert them.
Lucy
Feb 12, 20253 min read


How to actually many money whilst you sleep
It's cliche isn't it. The whole "make money whilst you sleep" idea. But the real way to make money while you sleep is through your website.
Lucy
Feb 5, 20253 min read


The benefits of offering tiered service packages on your website
If you’re a small, service-based business, figuring out how to present your services online can be a tricky balancing act.
Lucy
Jan 29, 20254 min read


How to optimise your website for neurodivergent users
There’s been a growing conversation about inclusivity in both the physical and digital world, and rightly so.
Lucy
Jan 22, 20253 min read


How to design a personalised user experience for your small business website
A personalised experience can make all the difference between someone browsing and someone becoming a loyal customer on your website.
Lucy
Jan 13, 20254 min read
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