The world doesn’t need another run club. But your customers might need somewhere to go.

Here's my full framework for one of 2026's most-used business terms, and examples of what that means for all types of business.

If a business manages to create a clear point of difference, you have to cling to it with tooth and nail. Hooters has waved it goodbye.

88% of wealthy customers don't measure status by what they own, but by what they can attend. So how can your customer experiences do the selling for you?

Creators were everywhere at Cannes Lions. So what's separating the successful creator entrepreneurs from the failing founder-led brands, if it's not the name?

Modern Milkman doesn't need to tell you what they stand for, because their entire business model does that for them.

Shortening down all the business noise into the three themes I think every business should actually take action on.

Combining your ideas to create a space no competitor can copy.

Tony’s Chocolonely shows what happens when belief is built into the business itself.

Growth rarely fails because of effort. But it can fail from effort in the wrong areas. These are the three areas every business needs to prioritise.

Your business is meant to change more than just your life. Here's why, and how you can choose to build with intention.