So how do you get front of mind for your customers? & make it onto my shopping list?

Five questions for when you've found the right problem, but you're still solving it like everyone else.

The best brand positioning starts with a different problem, rather than a better solution. Here's four ways I've found that problem for clients this year.

You wouldn't take advice from a sleazy salesman, yet you're taking it from your social media feeds.

Being your customer is an advantage. But being your only customer is an expensive way to solve your own problem.

Every interesting business is an existing idea with one deliberate change. Here's how to find your own twist.

Branding has become monotonous, with many businesses appearing and sounding the same. Discovering your unique intersection is your key to standing out, so here's how to break free and stand out.

Your customers can search, ask, choose, pay, and order without ever leaving WhatsApp. That's only brilliant if it's your business they find.

(At least, I hope unintentionally) (But why?)

The answer to what brands do about the biggest Google search announcement in 25 years is less, not more.

If there’s a low barrier to entry and you still don’t do it? Then you’re setting the wrong goal.

Brands are forgetting that your business is about what you sell. And no amount of marketing can protect the share-price or success if your quality is bad.

Combining your ideas to create a space no competitor can copy.

Tony’s Chocolonely shows what happens when belief is built into the business itself.

Your voice isn't a list of 5 personality words, or a table of things you do and don't say. So what is it instead?

None of us are actually going on that digital detox we romanticise.

Is the problem knowing where to begin, or believing you can?

Want to start something, but don’t yet know what? You’re probably putting too much pressure on your ideas.

Growth rarely fails because of effort. But it can fail from effort in the wrong areas. These are the three areas every business needs to prioritise.

Your business is meant to change more than just your life. Here's why, and how you can choose to build with intention.