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Everyone's so afraid of trying too hard that nobody's trying at all.
The Take That tour was three 50-something-year-olds completing two hours of fully choreographed dancing. Try-hards have never looked so good.
Jun 167 min read


Google can now call your competitors. Is it going to call you?
The answer to what brands do about the biggest Google search announcement in 25 years is less, not more.
May 267 min read


Leveraging ChatGPT to improve your website strategy and performance
I'm all for knowledge sharing. So here's some ChatGPT prompts I've used that will hopefully help you out in the same way they've helped me.
Jul 16, 20257 min read
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